Discource analysis : some conceptual remarks on pragmatics and rethoric /
This paper focuses on discource analysis, particularly persuasive discourse, using pragmatics and rhetoric in a combined way, called by Pragma-Rhetoric. It can be said that this a cognitive approach to both pragmatics and rhetoric. Pragmatics is essentially Gricean, Rhetoric comes from a reading of Aristotle's Rhetoric, extending his notion of discourse to meso and micro-discources. Two kinds of intentions have to be considered: first, communicative intention, and then persuasive intention. The fulfilment of those intentions is achieved by a successful persuasive communicative action. The psychological, philosophical and logical aspects derived from the pragma rhetorical perspective are crucial in view of its applications in several practical domains.ifa.
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